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Seminar—Marketing and Self-Promotion of the Digital Age
Expose yourself to a range of tools and strategies used to empower artist’s efforts to achieve greater visibility and recognition with the successful use of new media. (In this seminar you’ll hear the experiences of a singular fine artist working in the contemporary art market.) Creatives and corporations share at least one objective - to establish a clear identity and leverage the resulting brand name. Marketing and self-promotion are essential keys to your personal success. Without effective efforts on these fronts you can’t realize your full potential. Luckily, today, there have never been more opportunities and tools to help you. Digital technology is at the heart of this rapid expansion. In this seminar you will be exposed to a range of successful strategies and venues that use new technology to empower your promotional efforts. You’ll see examples of websites, slideshows on cd and dvd, printed pieces produced both in and out of house, portfolios both printed and virtual, educational efforts, publishing initiatives, and merchandising. You’ll hear how they were produced distributed, and received. You’ll be astonished at how easy it can be. And the keys to each success will be clearly identified for you. Financial success ensures you will be able to continue to pursue your passion. Marketing is the key to success. You can’t afford not to take it seriously.
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