One of the key concepts Mac Holbert and I emphasize in our digital printing workshops is developing a clear sense of destination before you start editing a file. Once you have a sense of destination what you need to do to an image becomes much clearer. Without a sense of destination you may end up wandering aimlessly. Your personal style may influence the route you take but you’ll know what steps you need to take to get where you want to go. First you have to know where you want to go. Your artistic intention determines objectives, outcomes, and procedures. There may be many ways to get there – different tools to choose from and ways to apply them during your workflow – but with a clear sense of destination you’ll be able to more easily make meaningful choices that fulfill your vision.
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Extending the metaphor …
Mac wants to return from Santa Barbara, California to his hometown of Ashford, Oregon. He has a sense of destination and purpose. He can choose from many ways to get there – fastest to most scenic.



But if he wanders aimlessly he may never get there.

Instead arriving in Ashland he may find himself in Moosejaw.