Chip and Dan Heath’s Made to Stick is must read material for any communicator – artist, businessperson, social advocate, politician, partner, parent … well, anyone really. Made To Stick will give you a proven formula for making any message more memorable and effective.
SUCCESs their simple formula.
Simple
Unexpected
Concrete
Credible
Emotional
Stories
That’s the key take-away from the book but it’s richly elaborated with hundreds of great stories about how SUCCESs is put into practice.
I give this book my highest recommendation.
Find the book here.
Find out more about the book and free online resources here.