Deepfakes. Voice cloning. Synthetic media.
It’s hard to tell what’s accurate and authentic these days.
Content Credentials is a new open source tool to help you quickly figure out what you’re looking at.
Critical information about the content you see online is often inaccessible or inaccurate. How was it made? Is it AI-generated? When was it created or edited? Content Credentials make the origin and history of content available for everyone to access anytime. With this information at your fingertips, you have the ability to decide if you trust the content you see—understanding what it is and how much editing or manipulation it went through.
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