What Nonprofits Can Learn From Coca-Cola – Melinda French Gates

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At TEDxChange, Melinda Gates makes a provocative case for nonprofits taking a cue from corporations such as Coca-Cola, whose plugged-in, global network of marketers and distributors ensures that every remote village wants — and can get — a Coke. Why shouldn’t this work for condoms, sanitation, vaccinations too?

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1 Comment

  • karineardault

    17.10.2010 at 09:16

    I have been living in Tanzania for a few years and my boyfriend and I have already had this conversation before. it is totally right that if government and NGOs offices were getting organised as the Coca-Cola Co. things would be a lotbetter and efficient here!
    so so true.

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