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NIK Software Discount – 15% Off

Discount Limited Time, Software  Comment
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Get %15 off all NIK software products with this code – JPCNIK.
HDR Efex Pro
Color Efex Pro
Silver Efex Pro
Sharpener Pro
Dfine
Viveza
Capture NX
NIK software is among the best of the best in the digital imaging industry.
Just look at all the awards it’s won.

It makes complicated tasks easy. How?
“Photoshop plug-ins take away some of the most labour-intensive photo manipulations and replace them with an easier to use “script”, or presets. Nik plug-ins go one step further and provide the user with a unique ‘U-Point’ technology, allowing for customisation of individual image parameters. And all presets can be further customized to each photographer’s taste.”
With so many great choices, where do you start? I recommend you look very closely at HDR Efex Pro (the most visual and intuitive HDR interface available) and at Tonal Contrast in Viveza or Structure in Sharpener Pro (Clarity or High Pass sharpening on steroids).
Find NIK Software products here.

Unknown Patagonia – Free eBook – Linde Waidhofer

Books - eBooks  Comment
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Linde Waidhofer has released her latest book – Unknown Patagonia – available in hardcover or as a free ebook.
“This book is a visual exploration of a precious and so-far unspoiled part of the world that I have fallen in love with. But Central Chilean Patagonia, the Patagonia that no one knows, is a threatened landscape—threatened by destructive mega-dam projects and enormous ugly power transmission lines.”
Read more on Outdoor Photographer.
Download Unknown Patagonia here.
You’ll also find 6 other free ebooks of her beautiful landscape photography.

Learn more about Linde Waidhofer here.
Find out about my Patagonia digital photography workshop here.

The Temperature of Color – Warm or Cool

Color - Psychology, Color - Theory  Comment
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An essential quality of color is temperature. Temperature can be used to attain a color balance. Temperature can be used to enhance spatial relationships within an image. Temperature can be used to elicit psychological responses within the viewer. Understanding and exploring the dynamics of temperature in color can benefit any visual artist.

There are physical characteristics of color linked to temperature. The color temperature of light (Kelvin degrees) is determined by measuring a black body radiator (an object heated so that it emits light). As the physical temperature of the object rises, color transitions from red (long wavelengths – low energy) to blue (short wavelengths – high energy) through ROYGBIV (red, orange, yellow, green, blue, indigo, violet). When it comes to light sources, physically, blue is warmer than red.

There are also psychological qualities of color linked to temperature. Psychologically, blue is cooler than red. These associative qualities of color with regard to temperature are almost universally accepted. This is due in large part to our physical environment – water is blue, plants are green, sunshine is yellow, fire is red.

Using the qualities of one sense (touch) to describe the qualities of another (sight) can be a tenuous affair and may lead to ambiguity and confusion. The more precise a language is the more useful it is. The language of HSL (hue, saturation, luminosity) is a very precise language. When using the language of HSL, hue values mark a position measured in degrees on a color wheel. A circle has 360 degrees, so the scale is 0 – 359.

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