Day / Night
Looking for something new? Do the opposite of what you normally do. Use the power of reversal; it’s a powerful strategy used by countless creatives.
The principle of reversal is similar to the photographers’ 180-degree rule. You shoot in one direction. You’re so focused on one thing you don’t see all the other possibilities around you. You force yourself also to look 180 degrees in the opposite direction. You discover new vistas. It’s a good habit. Extend this. Identify the ways of seeing you typically engage. Now list other ways of looking and try them. You’ll quickly discover new ways of seeing that will reenergize you and make your work more vital.
Our minds are conditioned to think in terms of opposites, so ideas for reversal come easily to us.
On – Off
Dark – Light
Day – Night
Vertical – Horizontal
Up – Down
In – Out
Active – Passive
Moving – Still
Dynamic – Stable
Whole – Incomplete
Repaired – Broken
Full – Empty
Some – None
Many – One
Altered – Unaltered
Full / Empty
Try putting a prefix of un or anti on any word (even if the results are not in the dictionary), and you’ll instantly find a different perspective. Then reverse that perspective. Inverting twice doesn’t always return you to the same point. New things can be gained in translation.
The possibilities are so limitless they can be overwhelming.
Break the challenge down into useful chunks.
Physical Processes
You can make reversals in your physical process.
Visual stories can be simple or complex, quiet or dramatic, short or long ... the possibilities are endless.
Even in abstract images things happen, at the very least formal elements interact.
Sometimes stories are told with images through their relationships with other images.
Every picture tells a story. Every picture? Every picture!
Even abstract images tell stories. The stories they tell are not about their subjects. By definition, they don’t have subjects. Or do they? They have themselves. So they tell stories about themselves. They tell stories about the things that make them – color, line, texture, shape, proportion, etc. How all of those things relate is a drama of form.
How many kinds of stories are there? There are scientific stories that tell us what things are and how they work. There are historical stories that tell us how things were, how they changed, and what they’ve become today – some even speculate about how things will be tomorrow. There are emotional stories that tell us how people respond emotionally to things. There may be more kinds of stories, but these are the big ones. When it comes to images, the stories they tell are usually only about a few kinds of things. The images themselves. The things images contain. The processes things go through. The feelings people have in response to things and processes. The concepts created through interpretation. Things: Nouns. Processes: Verbs. Feelings: Adjectives and Adverbs. Concepts: Abstract Ideas.
So if every picture tells a story, one way to determine the strength of an image is to ask, “How strong is the story?” Put another way, one way to improve your images is to tell stronger stories. A story doesn’t have to be big or dramatic to be strong; it just has to be told well. Tell stories strongly. Tell them with stronger form; tell them by more clearly delineating actions; tell them by disclosing emotional responses more passionately; tell them by inspiring us to find the bigger picture beyond each picture or group of pictures.
My early curiosity about clouds displaying invisible forces at work, lead to associations of nephomancy (divination by clouds) and later clouds as divine messengers.
The working title for this series, Glory (later changed to Illumination) was drawn from religious iconography in western art history.
The working title for this series was Heaven's Breath but it was later released as Exhalation, leaving room for viewers' interpretations. The many personal associations I bring to my imagery remain subliminal but strongly felt giving them consistency and depth.
Our work is as deep as the relationships we have with it. Mastery involves much more than researching subjects and perfecting craft, it also means doing some soul searching. So how can you deepen your relationships with your work? How can you understand the inner life of your work better? One way is to associate freely.
Free association is a classic psychological technique that can be used to reveal and clarify internal relationships. While most association is done linguistically, you can use anything as a touchstone for association; sounds, gestures, tastes, smells, images, etc. Use one or more at the same time. Whatever you choose to associate with, record your associations with something that doesn’t get in the way of the free flow of your association process. If you use words, use the language that comes most easily to you. If you use something else (colors, sounds, images) make sure that collecting them can be done fast, fluidly, and flexibly. Do record your associations. If you don’t record them, you’ll forget most of them and the patterns they make will elude you.
Simply observe what comes to mind. Don’t critique or censor yourself during the process; nothing shuts down this process faster. Let it all out. Be thoroughly spontaneous and utterly candid with yourself. You may or may not choose to do this with others. It’s your choice. Try different approaches and see how each influences the experience and results.
There are several ways to guide association.
Zoomorphism animates and connects these images.
Photographs can often be well-crafted transcriptions of their subjects and nothing more. It’s usually that elusive ‘something more’ that makes great photographs, elevating them beyond craft to art. How can you bring more to your images? One way is to use a guiding metaphor.
What is a metaphor? In language, spoken or written, a simile implies a shared quality (This is like that.), while a metaphor states that two things are the same (This is that.). When a metaphor is used, it’s understood that poetic license is being taken. A metaphor isn’t used to create misinformation and confusion, it’s used to emphathetically draw attention to shared qualities.
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Learn a bunch of creative effects you can apply using three simple checkboxes. My favorite use is to light an object from three different angles and then combine the three images into a colorful result.
Check out more of Ben Wilmore’s Digital Mastery here.
Learn more in my digital photography and digital printing workshops.