Set Your Mission, Goals, Projects, Actions


I don’t make new year’s resolutions. I make those kinds of commitments at any time of year, whenever it becomes clear they’re useful. But I do review my plans at the beginning of every year because plans can change. The point of a plan is to empower you not to lock you in. I review my mission, goals, projects, and actions lists. The first time was the hardest because I had to create them from scratch; now all I have to do is update them. Doing this helps me clarify where I want to go, make sure I’m on my path, taking the steps I need to make get there.

Whether you’re engaged in your creative life professionally or simply as a vehicle for personal growth (That’s an important distinction to make.), I recommend you make a plan for your success and that you define what success is for yourself.

Write down your …

Mission – why you’re doing it

Goals – what outcomes you want from what you made

Projects – the things you make that accomplish your goals

Actions – the small steps you take to get your projects done

Think of this as a matter of close or from what altitude you’re looking at your creative life.
What you write will get more detailed or longer as you get lower on this hierarchy.

At 10,000 feet, your mission can be stated in a single sentence.
At 3,000 feet, you might see many goals, each with a single sentence.
At 1,000 feet, you may see more than one project for a single goal.
On the runway, you’ll have a list of many actions you need to take to finish a single project.

Here are a few tips to make doing this important work easier.

Avoid the tendency to put too much on your final list. It’s good to get it all out in a first draft, but then pare it down to the essentials. What can’t you let go of? What’s the minimum you need to feel fulfilled? Making these decisions doesn’t limit you to doing more (including surprises as you make your creative journey), rather they provide clarity and direction to make sure you get your most important things done.

Think long term – 1 year, 2 year, 3 year, and end of life. When you know your ultimate goal it’s easier to reverse engineer your way to get to the successes you defined for yourself rather than just letting it happen and hoping you’ll be satisfied with what you get.

Break important projects down into smaller actionable items and place them in chronological order so you know what to do next and don’t run into delays in your progress.

Review your plans every year and also when major changes happen. I review my past year’s progress before I set a new year’s projects and action lists. Over time, I’ve found I’ve become more realistic about how much to take on and how long it will take to get things done. (But don’t be afraid to dream big! Blue sky thinking is important for connecting with your deepest values.) I always find a few things on my list that have been postponed (and I ask why) and a few get dropped altogether – because I decided to prioritize even better opportunities along the way. I also find that things get added to my past year’s list that weren’t on it at the beginning of that year. It’s important to be open to new opportunities along the way. For that reason, I recommend you review your lists periodically, especially when new major projects are considered. You’ll find this process gets easier every time you do it. The first time you do it is always the hardest; it requires a lot of soul-searching and some setting up; once you find your answers and you set up your system it’s much easier to do the next time. A plan is a work in progress. The best plans can be flexible.

Making a plan for your creative life makes it easier to decide when to say yes or no to new opportunities. Does the new thing help you achieve your longer-term goals? If yes, do it. If no, pass.

The plans you make are there to further your progress. But if you don’t make plans, life just happens and you may not make the time for the things that matter to you most. Make that time.

 

David Allen does an excellent job of describing this process in his books Getting Things Done and Making It All Work. I highly recommend them. They changed the way I live my life. And they’ve helped me be even more effective and fulfilled. But don’t wait to read his books to get started! Just get started!

Publish Your Photography Book


Industry insiders Darius D. Himes and Mary Virginia Swanson demystify the process of producing and publishing a book of photographs. They survey the current landscape of photography book publishing and point out the many avenues to pursue and pitfalls to avoid. Himes and Swanson provide an overview of the publishing industry; an intimate look at the process of making a book; a close review of how to market a photo book; a section on case studies, built around discussions and interviews with published photographers; and a final section presenting a wealth of resources and information to aid in the understanding of the publishing world.
Their forthcoming title Publish Your Photography Book also includes a number of additional interviews and contributions from industry professionals, including artists, publishers, designers, packagers, editors, and other industry experts who openly share their publishing experiences.
Read more with my Bookmaking resources.
Learn more in my Pro Portfolio and digital printing workshops.
Read More

The 10 Most Collectible Photography Books


“Collectors are willing to pay steep prices for the world’s finest photography books. Rare editions from the likes of Robert Frank, Hennri Cartier_Beesson, Irving Penn, and Ansel Adams are among the most sought-after of all art books. Sometimes these books have captured an era or a location, sometimes they have helped to coin an artistic trend, sometimes they are simply the finest work of a particular photographer.”
Richard Davies comments on the 10 most collectible photo books and 5 more.
Find my recommended photography books here.

How to Sequence & Design Your Next Book Like a Pro – Mat Thorne

How to Sequence and Design Your Next Book Like a Pro from Blurb Books on Vimeo.

Mat Thorne, pro photographer and design whiz, shares his secrets for great book design. Mat was the Art Director at the prestigious Maine Media Workshops and has designed books for some notable figures in contemporary photography. In this webinar, he walks you through book design and layout essentials and touches upon tips and tricks to help you with every aspect of bookmaking, from workflow to typography to final layout.
Learn more in my online Bookmaking resources.
Learn more in my Publish & Exhibit workshop.

Getting Started with Blurb BookSmart


You won’t believe how easy Getting Started with Blurb BookSmart (2:12) is. If you’ve ever made a book traditionally you’ll be amazed. If you haven’t you may be tempted to take this new found ease for granted. The mechanics of making a book has never been easier. The art of making a book (editing, sequencing, designing, etc) has never been more important.
Learn more in my online Bookmaking Lessons.
Learn more in my Fine Art Digital Printing Workshops.

Blurb's Bookify

Blurb recently announced it’s new online bookmaking tool Bookify.
“Some projects are simpler, just begging for a streamlined solution. If what you want to create is a beautiful photo book – tonight – then you really should give our new online bookmaking tool, Bookify, a spin. It’s a fantastic new way to make books at Blurb.
Bookify features a specially curated set of our most popular layouts – or you can just drag and drop your photos and the page will design itself. Amazing. Plus, the whole thing is online so you can make a book from wherever you are.
So while PDF to Book is great for more involved projects, Bookify is ideal for simpler work.”
Here’s why:
•    It’s streamlined. Curated layouts and our most popular fonts.
•    It’s convenient. No download necessary. Simply import your photos from Flickr® or your computer, and start making your book instantly. You can even work on your book from more than one computer.
•    It offers all the Blurb goodness – professional quality, stellar image printing, great paper choices, hardcover or softcover, and five of our book sizes – and all at affordable prices.
Make a book with Bookify by November 2 (11:59 p.m. PDT) and save 25%.*
Just type in the appropriate promo code at checkout and you’re set:
•    USD $ coupon code: BOOKIFY
•    GBP £ coupon code: BOOKIFY1
•    EUR € coupon code: BOOKIFY2
•    CAD $ coupon code: BOOKIFY3
•    AUD $ coupon code: BOOKIFY4.
Find more resources in my Bookmaking lessons.
Learn more in my bookmaking workshops.