Made To Stick

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madetostick
Chip and Dan Heath’s Made to Stick is must read material for any communicator – artist, businessperson, social advocate, politician, partner, parent … well, anyone really. Made To Stick will give you a proven formula for making any message more memorable and effective.
SUCCESs their simple formula.
Simple
Unexpected
Concrete
Credible
Emotional
Stories
That’s the key take-away from the book but it’s richly elaborated with hundreds of great stories about how SUCCESs is put into practice.
I give this book my highest recommendation.
Find the book here.
Find out more about the book and free online resources here.

Blurb Features John Paul Caponigro's Next Step Alumni

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Blurb highlighted my alumni’s Blurb Group Book John Paul Caponigro’s Next Step Alumni Group on their blog today. Blurb’s Natalie Shahmiri asked me about the project and about my impressions of the state of books.
Here’s an excerpt.
“Books have been essential ways of sharing work for artists. Without them a majority of artists’ works would have remained invisible. Only a few people would have see them, not larger audiences. Even with the advent of the world wide web, books remain important communication and marketing tools. Printed matter offers focussed, localized, persistence while the web offers diffuse, transient, ubiquity. Books can also be the final product, special things in and of themselves.
While I will continue to work with major publishers, print on demand solutions are becoming essential tools for communicating and marketing my own work – specifically Blurb. Stay tuned to johnpaulcaponigro.com for many new Blurb books from me in the near future.”
Read the rest here.

Blurb Books From PDFs

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Now you can use your own graphics layout software to design books and print them on Blurb. Or, you can have someone do this for you. The point is you don’t have to use Blurb’s BookSmart software to make Blurb books anymore. Of course, your designs need to fit standard Blurb book sizes. But after that … the sky is the limit.
Find out more here.

Blurb Announces Premium Paper

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Blurb, the most popular print on demand book maker, just announced their new Premium Paper option.
“Premium Paper is the crème-de-la-crème of our paper offerings. This 100-pound text silk-finish paper is 35% heavier than our standard paper, featuring improved opacity and stellar image quality to make your best work shine.
For our pro users, Premium Paper is another way to present your best work to your clients on 100-pound paper. If you’re already using the B3 Custom Workflow process, adding Premium Paper to the mix will simply blow you – and your clients – away.
You can order books with Premium Paper starting on October 23, for all our book sizes and types, up to 160 pages. All your existing Blurb books can be ordered with Premium Paper too (if they’re 160 pages or less).
Adding Premium Paper to your next book is as easy as a single click – just choose “purchase with Premium Paper” at check-out to order your best-looking Blurb book yet.”
Selecting the new Premium Paper option adds a few dollars ($3-5) to the cost of each book.
Check out my Blurb Premium Paper here.
Check out my Blurb book Antarctica here.

Photography.Book.Now Winners Announced

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Congratulations to the winners of Blurb’s Photography.Book.Now contest.
The winning photographers and their books are …
– Grand Prize:                            Beth Dow, In The Garden
– Category Winner, Themed:       Jonathan Smith, The Bridge Project
– Category Winner, General:       Talia Chetrit, Reading
– First Runner-up, Themed:        Cara Phillips, Singular Beauty
– First Runner-up, General:         John Lehr, Something is Happening
– Second Runner-up, Themed:    Panar, Johnstown / Lowy, Iraq Perspectives (tie)
– Second Runner-up, General:     Michael Corridore, Roadworks
Which Blurb books you enjoy most? Comment here!
Find out about the contest here.
Check out all the winners and the honorable mention and preview their books online.
Check out my Blurb book Antarctica here.